Mike Hauss of Ojo Supply Co. just created a Kickstarter campaign for his new line of Photo Pocket T-Shirt designs, integrating his love of travel and photography with hip streetwear styles.
Taking photographs of urban skylines, street art and graffiti, Hauss then uses a sublimation process by which he integrates prints of the images onto fabric to create edge-to-edge photos on the pockets of his t-shirts. Basic crewneck tees are given an instant style boost with a pop of contrast with vibrant and fascinating imagery that changes the entire look of the shirts.
The Photo Pocket T-Shirt designs and ideas integrate well with the Ojo Supply Co. mission statement about the importance of living in the moment and capturing our experiences.
Key Themes Behind This Trend
- Photo Pocket T-shirts
- Innovative integration of sublimation process in designing high-quality graphic t-shirts
- Edge-to-edge Pattern Printing
- Revolutionary approach to printing patterns beyond the edges of conventional garment designs
- Travel and Photography-inspired Streetwear Styles
- Emerging trend for fashion brands gathering inspiration from urban settings and personal experiences of photographers
Where This Applies
- Fashion Industry
- Opportunity for brands to use sublimation process and edge-to-edge printing to create visually appealing designs for their collections
- Photography Industry
- Potential for photographers to collaborate with fashion brands to showcase their work in unique ways and grow their audiences
- Printing Industry
- Increasing demand for sublimation printing services to produce high-quality graphic t-shirts and other garments with unique design options
