These Bauducco Toast print ads take a clever and humorous route rather than a wholesome family approach like most others do.
Created by advertising agency AlmapBBDO from Sao Paulo, Brazil, the campaign includes two images of pop culture icons like Batman and Robin and The Beatles. The main figures - like Batman - are given jam jars for their head, while their lesser known partners are represented by a piece of toast which is meant to be the supporting role to jam. Accompanied with the copy "Never underestimate the supporting role," the images from this Bauducco Toast campaign are so appealing because they're recognizable no matter where you're from.
The brilliance of the Bauducco Toast ads are their combined use of visuals with words to create a direct and relatable message.