The Coiff Your Success 2 ad campaign appears to promote an art exhibit. The looks featured in each print ad look like wearable sculptures rather than actual hairstyles. Nevertheless, they simply illustrate the colorfully creative 'dos people can get if they visit this particular hair salon.
Conceived and executed by Komet, an ad agency based in Switzerland, the Coiff Your Success 2 ad campaign state such tag lines as, "Celebrate Your Hair," "Color Your Style" and "Clear Up Your Head." These are accompanied by styles that illustrate their meaning in a fun and contemporary way.
The Coiff your Success 2 ad campaign was imaginatively art directed by Roland Zenger with creative direction by Thom Pfister, copy by Antonia Bekiaris and graphic design by Tamara Janes. It was shot by photographer Beat Schweizer.
What's Driving This Trend
- Wearable Sculptural Hairstyles
- Opportunity for hair salons to offer unique and artistic hairstyles that are like wearable sculptures.
- Colorfully Creative Hairdos
- Potential for hair salons to embrace vibrant and imaginative hair color styles that showcase creativity.
- Fun and Contemporary Hair Ads
- Advertising agencies can explore innovative and entertaining ways to promote hair salons with playful and modern campaigns.
Who This Affects Most
- Hair Salon
- Hair salons can benefit from incorporating the concept of wearable sculptural hairstyles and colorfully creative hairdos to attract customers seeking unique and artistic looks.
- Advertising
- The advertising industry has an opportunity to create engaging and contemporary campaigns for hair salons that showcase fun and artistic hairstyles.
- Photography
- Photographers specializing in hair and beauty can explore capturing the essence of wearable sculptural hairstyles and colorfully creative hairdos in their work for salons and beauty brands.
