686 Technical Apparel introduced a contest in an attempt to put the materials found in landfills to good use.
The Los Angeles-based snowboarding brand called upon participants to step up to the challenge and create a jacket from reclaimed materials. The criteria of the project was that each piece was to be distinct, personal and needed to include discarded fabrics, trims and supplies. The incentive for the participants is the opportunity to intern at the successful company. 686 put up two positions that would allow each winner to be a part and an active contributor to the brand. The concept is creative, environmentally-friendly and a wonderful way to manifest inspiration.
The project doesn't just focus on sustainability and also ties in with social good by donating a jacket every time one is sold. The 686 Technical Apparel contest is inventive and for a great cause.
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