From socially minded lifestyle brands to beer bottle jeans, these eco fashion features consider how fashion and style is connected with social and environmental missions at large -- or rather, how it should be. The examples listed here include not simply apparel but also shoes, bags and other accessories and online shopping sites.
These eco fashion features continue to grow as greenwashing at large continues but also how consumers are also concerned with greenwashing, that is, wanting to have more information and transparency when it comes to how their clothes is being made, who is making it and what the materials consist of. Even if the innovations here aren't purely categorizable as social business, they're part of a growing consideration that the fashion industry is changing.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
