The Bonobos Earth Day denim line mergers menswear with the recycled plastic found in beer bottles. A slightly lighter take on the eco fashion movement, the cut offs drive home the designer’s penchant for reinventing green style time and time again. The jeans are an ode to this month’s upcoming Earth Day, and will be released to the public on April 20th.
The environmentally friendly collection has been produced in dark beige and indigo-blue tones. Despite the lack of variety, what the product lacks in color choice is arguably made up for in implication. The incorporation of beer bottle material has yet to be seen within the style world, and consequently broadens the scope of in-vogue restoration projects. Any Earth Day Bonobos statement will speak volumes via the support of a socially conscious movement.