For the ELLE Mexico Green Issue cover shoot, the magazine teamed up with H&M to showcase a slew of eco-friendly fashion. It couples affordable pieces from the Swedish retailer with higher-end fashion for looks that will be coveted by women from all walks of life. The labels range from Robert Cavalli to Alexis Bittar and Jennifer Fisher. Essentially, the editorial provides insight into eco-shopping.
Lensed by photographer Takahiro Ogawa, the ELLE Mexico Green Issue cover shoot essentially proves that women don't have to dress up in hemp potato sacks to be environmentally conscious when it comes to their wardrobes. Stylist Angela Esteban Librero makes a great case for smart stylish outfits. The looks are modeled on fashion It Girl Michelle Harper.
Key Themes Behind This Trend
- Eco-friendly Fashion
- Businesses can collaborate with retailers to combine affordable pieces with higher-end labels, providing a range of visually appealing and sustainable fashion options.
- Stylish Sustainability
- The fashion industry can continue to innovate by promoting environmentally friendly fashion in a way that is stylish and attractive to consumers.
- Fashion It Girls
- Fashion brands can leverage celebrity influencers to showcase sustainable and stylish fashion options, appealing to a wider range of consumers.
Where This Applies
- Fashion and Retail
- Businesses can produce and market eco-friendly fashion that is both affordable and stylish, allowing consumers to make more sustainable choices.
- Sustainability
- The sustainability industry can work with fashion brands and retailers to develop and market more environmentally friendly clothing options for consumers.
- Photography and Styling
- Photographers and stylists can showcase eco-friendly fashion in a way that is visually appealing, promoting sustainable fashion as a stylish and desirable option.
