Recently, H&M e-commerce launched in the United States. This has been a long time coming for the Swedish retailer, since it has been 13 years since the brand came to North America. Although H&M has over 268 stores across America, giving savvy fashionistas the chance to order online will greatly increase convenience for those who can't get to one of these stores, or for those who simply like to shop online.
H&M e-commerce has been available in eight European countries prior to this, but they are fashionably late when it comes to bringing the North American market up to speed. Hopefully this means that the H&M Home stores will also be coming to the United States in the near future as well. However, it is very exciting news that you don't just have to window shop for clothes on its US website any longer.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
