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H&M x Maison Martin Margiela Puts a Spin on the Fashion Video

 - Nov 5, 2012
References: hollywoodreporter & highsnobiety
The much anticipated H&M and Maison Martin Margiela’s Capsule Collection has hit the world by storm. With the over abundance of designer collaborations, it is integral to present each collection in a new and exciting way.

The newly released video showcases the H&M and Maison Martin Margiela’s merger and the emergence of the fashion video. The video is a synergy of eerie music and movement in the form of modern dance. The clothes include tailored pieces juxtaposed by draped and disproportionate pieces. These garments have an electrifying quality when put against the backdrop of the music and the random street locations.

The video transcends the collection from typical runway experiences and launches the collaboration into a new visual interaction with its audience.