John Ibbitson Discusses Model River Viipperi and His PR Strategies

 - Sep 20, 2012
References: youtube
Top model River Viiperi’s social media contests demonstrate his ability to build connections with fans. The stylish individual created a video online, telling the public he would give away pieces from the Versace for H&M Cruise collection. Individuals looking for celebrity apparel had three separate ways to participate, one of which included finding him after a fashion show and outright asking for a collection piece.

John Ibbitson recently sat down to discuss this find with TrendHunterTV, as he was actually contacted by Viiperi’s publicist to write a bio for the young model. During his internship with Trend Hunter, Ibbitson also interviewed the model, and covered numerous fashion trends featuring the rising star. John graduated from the internship with flying colors, and acknowledges the doors that opened up from doing the Trend Hunter program.