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Top 100 Interactive Trends of 2012

From Consumer-Created Commercials to Tattoo Perfume Ads

— January 18, 2013 — Marketing
The majority of those in the advertising industry will tell you that interactive ads are the way of the future, but what does that mean? Is it subjected to apps and digital ads only? These interactive trends will give you an idea of the best approaches to take toward interactive advertising.

Technically, any ad that calls for consumer interaction is interactive. In 2012, this meant tons of crowdsourcing, as seen in the consumer-created commercials, crowdsourced pizza cars and audience-controlled booze campaigns. Other, less conventional examples of inventive interactive ads include emergency fast food buttons, dancing soda dispensers, or even toilet paper promotion.

If you're looking to navigate through the novelty and find out how to apply these fads to your business, check out the Trend Hunter Interactive Trend Report.
6.1
Score
Popularity
Activity
Freshness
100
Social Media Advertising Graphics
Social Media Advertising Graphics
The ‘Facebook: Dissecting the Ad Giant’ Infograph is
<
99
Shoppable Music Videos
Shoppable Music Videos
The Iggy Azalea 'I Think She Ready' Film is an Interactive Fashion Dream
<
98
Rebellious Coffee Campaigns
Rebellious Coffee Campaigns
Nescafe 'Live Out Your Boldness' Targets Chinese Market
<
97
Extremely Tedious Sampling Machines
Extremely Tedious Sampling Machines
The Delite-O-Matic Shows How Dedicated Humans Can Be
<
96
Transit Tour Apps
Transit Tour Apps
The Tram Sightseeing App by Forsman & Bodenfors is an Integrated TourismSolution
<
95
Globe-Trotting Brand Ambassadors
Globe-Trotting Brand Ambassadors
dENiZEN 'We Are Explorers' Campaign Wants You to Travel the World
<
94
Interactive House Play Campaigns
Interactive House Play Campaigns
IKEA Kitchen Stories Allows Customers to Have Fun While Shopping
<
93
Sci-Fi Beverage Branding
Sci-Fi Beverage Branding
Brisk's 'Brisksaber' Campaign Promotes the New 3D Star Wars Movie
<
92
Mobbed Musician Campaigns
Mobbed Musician Campaigns
The MTV Europe 'Download Bar' Shows How Downloading Hurts Artists
<
91
Comically Interactive Ads
Comically Interactive Ads
The Skittles Touch Commercials Reward Viewer Participation
<
90
Crowdsourced Fast Food Tees
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
<
89
Arctic Sports Fan Campaigns
Arctic Sports Fan Campaigns
Coca-Cola Polar Bears Will Watch Super Bowl & Give Feedback on Plays
<
88
Adorable Dog-Driving Ads
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
<
87
Chivalrous Chocolate Pricing
Chivalrous Chocolate Pricing
The Anthon Berg Generous Store Accepts Good Deeds as Payment
<
86
Doggie Diet Campaigns
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
<
85
Viscerally Virtual Installations
Viscerally Virtual Installations
This ENESS Projection Makes the X-Games Look Like TRON
<
84
Photoshop Boycott Beauty Contests
Photoshop Boycott Beauty Contests
Make Up For Ever Unretouched Campaign is All About the Makeup
<
83
Sea Creature Ventures
Sea Creature Ventures
Where do You Fall on the 'Startup Ecosystem: Predator vs. Prey' Infograph?
<
82
Romantic Song Creators
Romantic Song Creators
Show a Special Someone You Care With the Heineken Serenade App
<
81
Couples-Only Discount Codes
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
<
80
Manly Movember Tips
Manly Movember Tips
How to Grow a Moustache with Nick Offerman is Highly Instructional
<
79
Crowdsourced Pizza Cars
Crowdsourced Pizza Cars
Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
<
78
Consumer-Created Commercials
Consumer-Created Commercials
The Beats By Dre Color Campaign Wants You to Show Off
<
77
Social Media Psychics
Social Media Psychics
Schweppes 'Unexpected Future' App Will Predict Your 2012 Experiences
<
76
Crowdsourced Car Designs
Crowdsourced Car Designs
Nissan 'Project 370Z' Wants Your Help Building a New Auto
<
75
Concealed Cruising Cars
Concealed Cruising Cars
The Invisible Mercedes Plays Tricks with One's Eyes
<
74
Free Promo Desktop Downloads
Free Promo Desktop Downloads
‘The Avengers' Toys "R" Us Wallpaper Art is Savvy Adverti
<
73
Arachnid Assault Games
Arachnid Assault Games
Fight a Creepy Crawly With Mentos' Spider Swiper App
<
72
Silver Celebrity Statues
Silver Celebrity Statues
The Shiny and Nearly Nude H&M Beckham Monuments are Eye-Catching
<
71
Appliance-Simulating Apps
Appliance-Simulating Apps
Jenn-Air DesignVision AR App Lets You Position New Products Over Old
<
70
Glamorous Puppet Drink Ads
Glamorous Puppet Drink Ads
Diet Coke 'Love it Light' Campaign Targets Stylish Women
<
69
Digital Jean Showcases
Digital Jean Showcases
Learn More About Your Wears with the Topman 'Denim Room'
<
68
Gigantic Street-Level Promotions
Gigantic Street-Level Promotions
The Firm Access Agency Envisions Creating Large LEGO Sculptures
<
67
Generation-Focused Autos
Generation-Focused Autos
Chevy Code 130R and Tru 140S Aimed at Millennials
<
66
Airborne Jetpack Advertising
Airborne Jetpack Advertising
The Skydive Dubai/Go Fast! Billboard Features a Flying Man
<
65
Sweet-Issuing Billboards
Sweet-Issuing Billboards
The Mr. Kipling Cake Dispenser in London Uses Experiential Marketing
<
64
Seatless Pro-Fitness Perches
Seatless Pro-Fitness Perches
The Motivational Nike Bench is Poignant Enough to Keep You Running
<
63
Interactive Beer Films
Interactive Beer Films
The Kokanee 'It's the Movie Out Here' Contest is Making Movie History
<
62
Foam Gift-Sending Tweets
Foam Gift-Sending Tweets
The Galleria Mall Tweet Clouds Show Off the Open-Air Concept
<
61
Booze-Fueled Attraction Charts
Booze-Fueled Attraction Charts
The Free Dating 'Science of Beer Goggles' Explains Fatal Attraction
<
60
Imaginary Chocolate Lands
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
<
59
Instant Pizza Buttons
Instant Pizza Buttons
Order Pie With a Push of the VIP Fridge Magnet
<
58
Opinionated Clothing Holders
Opinionated Clothing Holders
The C&A Facebook Hangers Provide Mass Feedback to Shoppers
<
57
Personalized QR Code Stickers
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
<
56
Crowdsourced Chip Contests
Crowdsourced Chip Contests
Lay's 'Do Us a Flavor' Challenge Asks Americans to Get Creative
<
55
Oversized Fashionista Campaigns
Oversized Fashionista Campaigns
The 'Little Marina' Stunt for Missoni x Target is Hard to Ignore
<
54
Googly-Eyed Crosswalks
Googly-Eyed Crosswalks
New York LOOK! Campaign Wants to Make the Streets of the City Safer
<
53
Augmented Reality Romance Apps
Augmented Reality Romance Apps
Starbucks Valentine's Day Cup Magic Helps You Spread the Love
<
52
Auto-Burning Contests
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
<
51
Digital Interactive Poetry
Digital Interactive Poetry
The Beast by Laura Marling is an Animated Scrolling Poem
<
50
Camera-Worthy Campaigns
Camera-Worthy Campaigns
Catch the Flash Allows Nike to Just Click It
<
49
Invasively Personalized Flyers
Invasively Personalized Flyers
Pfaff Porsche 'Instant Direct Mail' Puts Your House on a Postcard
<
48
Posh Pop Packaging
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
<
47
Web Purchase Infographics
Web Purchase Infographics
These US Online Spending Statistics Highlight the Power of the Internet
<
46
Interactive Retailer Films (UPDATE)
Interactive Retailer Films (UPDATE)
Neiman Marcus Shoppable Fashion Video Features Rachel Zoe Line
<
45
Mini Car Ping Pong
Mini Car Ping Pong
'Smart eBall' Lets Drivers Face Off on the Big Screen
<
44
Synchronizing Contraception Campaigns
Synchronizing Contraception Campaigns
Durex Performax Intense Harmonizes You & Your Partner
<
43
Tech-Infused Motor Shops
Tech-Infused Motor Shops
The BMW Paris Showroom is Focused on Providing Exceptional Service
<
42
Clickable Fashion Video Promos
Clickable Fashion Video Promos
The Candace Swanepoel Juicy Couture Campaing is Interactive Fun
<
41
Artistic Appliance Campaigns
Artistic Appliance Campaigns
The ComEd MetamorFridges Project is Eye-Catching
<
40
Custom Fragrance Tools
Custom Fragrance Tools
DKNY Scent Finder Helps You Find the Perfect Perfume
<
39
Ambient Zombie Stunts
Ambient Zombie Stunts
The AMC Apocalypse Guerilla Marketing Campaign is Based on the Walking Dead
<
38
Web Hit Increasing Charts
Web Hit Increasing Charts
The Anatomy of Going Viral Infographic Lists Ways to Generate Traffic
<
37
Interactive Advertising
Interactive Advertising
Trend Hunter’s Erin Kirkpatrick Sheds Light on Activist Campaigns
<
36
Crowdsourced Candy Bar Flavors
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
<
35
Delicate Iridescent Pavilions
Delicate Iridescent Pavilions
The DUS Architects Bubble Building is Strikingly Fragile
<
34
Defaced Billboard Marketing
Defaced Billboard Marketing
African Angel Scratch Advertising Immediately Gains Donations
<
33
Interactive Eyewear Timelines
Interactive Eyewear Timelines
Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories
<
32
Interactive Inflatable Branding
Interactive Inflatable Branding
Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
<
31
Customized Scotch Labels
Customized Scotch Labels
'The Whisky Blender' Website Personalizes Your Experience
<
30
Social Media Use Stats
Social Media Use Stats
This Infographic Compares Habits of Ad Professionals and Normal Users
<
29
Massive Lookbook-Inspired Promos
Massive Lookbook-Inspired Promos
The Pantone and Sephora Pop-Up Shop Launched New Collaboration
<
28
Disposable Digital Cameras
Disposable Digital Cameras
The IKEA Cardboard Digital Camera is Debuted at Milan Design Week
<
27
Sinfully Sweet Ad Campaigns
Sinfully Sweet Ad Campaigns
In The Raw's Craigslist Personal Ad Campaign Features NSFW Desserts
<
26
Social Media Road Races
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
<
25
Crowdsourced Model Casting
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
<
24
Storytelling Cycle Couture
Storytelling Cycle Couture
Urban Legend Cyclewear is Fashionable and Functional
<
23
Artistic Scannable Codes
Artistic Scannable Codes
Tourist QR Codes Make Business Artistic in Sydney
<
22
Digital Auto Exhibits
Digital Auto Exhibits
The Nissan Canada Virtual Showroom Lets You Explore Different Models
<
21
Plug-In Pop-Up Ads
Plug-In Pop-Up Ads
The Japanese Pop Trio Perfume's Creative Promotional Strategy is Interactive
<
20
Faux Dating Site Ads
Faux Dating Site Ads
The Popchips World Wide Lovers Campaign Stars a Hilarious Ashton Kutcher
<
19
Fast Food Sharing Initiatives
Fast Food Sharing Initiatives
McDonald's Cups Campaign Encourages You to Linger & Enjoy Its Coffee
<
18
Word-of-Mouth Marketing Charts
Word-of-Mouth Marketing Charts
The Viral Marketing Cheat Sheet is Your Guide to Hitting it Big
<
17
Miniature Block Billboards
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
<
16
Experiential Auto Installations
Experiential Auto Installations
The Audi Spheres Project Offers an Interactive Hi-Tech Experience
<
15
Interactive Bat Caves
Interactive Bat Caves
Pepsi Promotes The Dark Knight Rises With Mountain Dew Gotham City Campaign
<
14
Braille Burgers
Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
<
13
Dancing Soda Dispensers
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
<
12
Film-Inspired Photoblogs
Film-Inspired Photoblogs
Capitol Couture is a Tumblr Based on Fashion from The Hunger Games
<
11
Honest Augmented Reality Tags
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
<
10
Tattoo-Sharing Fragrance Promos
Tattoo-Sharing Fragrance Promos
DIESEL Invites Inked Individuals to Share their Design Stories
<
9
Fantastical Doll Wardrobes
Fantastical Doll Wardrobes
The 'See What Happens When You Play With Barbie' Campaign
<
8
Board Game Beer Branding
Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking
<
7
Toilet Paper Promotion Companies
Toilet Paper Promotion Companies
Star Toilet Paper Explores Interesting Advertising Avenues
<
6
Interactive Program Packaging
Interactive Program Packaging
Nucleus Branding Establishes a Congenial Connection with the Client
<
5
Interactive Digital Showrooms
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
<
4
Connect-the-Dots Campaigns
Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive
<
3
Chalkboard Brew Bags
Chalkboard Brew Bags
Delilah DIY Hamper Packaging Lets Retailers and Customers Get Creative
<
2
Fluorescent Yarn Playgrounds
Fluorescent Yarn Playgrounds
The Nike Flyknit Collective Installation is Sturdy and Stimulating
<
1
Pop-Up Shopping Pods
Pop-Up Shopping Pods
The Nike+ Fuelstations
<