Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Top 100 Interactive Trends of 2012

From Consumer-Created Commercials to Tattoo Perfume Ads

— January 18, 2013 — Marketing
The majority of those in the advertising industry will tell you that interactive ads are the way of the future, but what does that mean? Is it subjected to apps and digital ads only? These interactive trends will give you an idea of the best approaches to take toward interactive advertising.

Technically, any ad that calls for consumer interaction is interactive. In 2012, this meant tons of crowdsourcing, as seen in the consumer-created commercials, crowdsourced pizza cars and audience-controlled booze campaigns. Other, less conventional examples of inventive interactive ads include emergency fast food buttons, dancing soda dispensers, or even toilet paper promotion.

If you're looking to navigate through the novelty and find out how to apply these fads to your business, check out the Trend Hunter Interactive Trend Report.
6.1
Score
Popularity
Activity
Freshness
100
Arctic Sports Fan Campaigns
Arctic Sports Fan Campaigns
Coca-Cola Polar Bears Will Watch Super Bowl & Give Feedback on Plays
<
99
Comically Interactive Ads
Comically Interactive Ads
The Skittles Touch Commercials Reward Viewer Participation
<
98
Shoppable Music Videos
Shoppable Music Videos
The Iggy Azalea 'I Think She Ready' Film is an Interactive Fashion Dream
<
97
Social Media Advertising Graphics
Social Media Advertising Graphics
The ‘Facebook: Dissecting the Ad Giant’ Infograph is
<
96
Interactive House Play Campaigns
Interactive House Play Campaigns
IKEA Kitchen Stories Allows Customers to Have Fun While Shopping
<
95
Extremely Tedious Sampling Machines
Extremely Tedious Sampling Machines
The Delite-O-Matic Shows How Dedicated Humans Can Be
<
94
Adorable Dog-Driving Ads
Adorable Dog-Driving Ads
Subaru 'Dog Tested. Dog Approved.' Campaign Features Your Best Friends
<
93
Rebellious Coffee Campaigns
Rebellious Coffee Campaigns
Nescafe 'Live Out Your Boldness' Targets Chinese Market
<
92
Globe-Trotting Brand Ambassadors
Globe-Trotting Brand Ambassadors
dENiZEN 'We Are Explorers' Campaign Wants You to Travel the World
<
91
Doggie Diet Campaigns
Doggie Diet Campaigns
Nestle Puria and Jenny Craig Develop 'Project: Pet Slim Down'
<
90
Sci-Fi Beverage Branding
Sci-Fi Beverage Branding
Brisk's 'Brisksaber' Campaign Promotes the New 3D Star Wars Movie
<
89
Transit Tour Apps
Transit Tour Apps
The Tram Sightseeing App by Forsman & Bodenfors is an Integrated TourismSolution
<
88
Mobbed Musician Campaigns
Mobbed Musician Campaigns
The MTV Europe 'Download Bar' Shows How Downloading Hurts Artists
<
87
Crowdsourced Fast Food Tees
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
<
86
Viscerally Virtual Installations
Viscerally Virtual Installations
This ENESS Projection Makes the X-Games Look Like TRON
<
85
Photoshop Boycott Beauty Contests
Photoshop Boycott Beauty Contests
Make Up For Ever Unretouched Campaign is All About the Makeup
<
84
Chivalrous Chocolate Pricing
Chivalrous Chocolate Pricing
The Anthon Berg Generous Store Accepts Good Deeds as Payment
<
83
Sea Creature Ventures
Sea Creature Ventures
Where do You Fall on the 'Startup Ecosystem: Predator vs. Prey' Infograph?
<
82
Couples-Only Discount Codes
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
<
81
Romantic Song Creators
Romantic Song Creators
Show a Special Someone You Care With the Heineken Serenade App
<
80
Manly Movember Tips
Manly Movember Tips
How to Grow a Moustache with Nick Offerman is Highly Instructional
<
79
Crowdsourced Pizza Cars
Crowdsourced Pizza Cars
Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
<
78
Crowdsourced Car Designs
Crowdsourced Car Designs
Nissan 'Project 370Z' Wants Your Help Building a New Auto
<
77
Consumer-Created Commercials
Consumer-Created Commercials
The Beats By Dre Color Campaign Wants You to Show Off
<
76
Concealed Cruising Cars
Concealed Cruising Cars
The Invisible Mercedes Plays Tricks with One's Eyes
<
75
Social Media Psychics
Social Media Psychics
Schweppes 'Unexpected Future' App Will Predict Your 2012 Experiences
<
74
Silver Celebrity Statues
Silver Celebrity Statues
The Shiny and Nearly Nude H&M Beckham Monuments are Eye-Catching
<
73
Arachnid Assault Games
Arachnid Assault Games
Fight a Creepy Crawly With Mentos' Spider Swiper App
<
72
Gigantic Street-Level Promotions
Gigantic Street-Level Promotions
The Firm Access Agency Envisions Creating Large LEGO Sculptures
<
71
Glamorous Puppet Drink Ads
Glamorous Puppet Drink Ads
Diet Coke 'Love it Light' Campaign Targets Stylish Women
<
70
Free Promo Desktop Downloads
Free Promo Desktop Downloads
‘The Avengers' Toys "R" Us Wallpaper Art is Savvy Adverti
<
69
Appliance-Simulating Apps
Appliance-Simulating Apps
Jenn-Air DesignVision AR App Lets You Position New Products Over Old
<
68
Airborne Jetpack Advertising
Airborne Jetpack Advertising
The Skydive Dubai/Go Fast! Billboard Features a Flying Man
<
67
Digital Jean Showcases
Digital Jean Showcases
Learn More About Your Wears with the Topman 'Denim Room'
<
66
Seatless Pro-Fitness Perches
Seatless Pro-Fitness Perches
The Motivational Nike Bench is Poignant Enough to Keep You Running
<
65
Sweet-Issuing Billboards
Sweet-Issuing Billboards
The Mr. Kipling Cake Dispenser in London Uses Experiential Marketing
<
64
Interactive Beer Films
Interactive Beer Films
The Kokanee 'It's the Movie Out Here' Contest is Making Movie History
<
63
Generation-Focused Autos
Generation-Focused Autos
Chevy Code 130R and Tru 140S Aimed at Millennials
<
62
Digital Interactive Poetry
Digital Interactive Poetry
The Beast by Laura Marling is an Animated Scrolling Poem
<
61
Imaginary Chocolate Lands
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
<
60
Foam Gift-Sending Tweets
Foam Gift-Sending Tweets
The Galleria Mall Tweet Clouds Show Off the Open-Air Concept
<
59
Booze-Fueled Attraction Charts
Booze-Fueled Attraction Charts
The Free Dating 'Science of Beer Goggles' Explains Fatal Attraction
<
58
Googly-Eyed Crosswalks
Googly-Eyed Crosswalks
New York LOOK! Campaign Wants to Make the Streets of the City Safer
<
57
Instant Pizza Buttons
Instant Pizza Buttons
Order Pie With a Push of the VIP Fridge Magnet
<
56
Camera-Worthy Campaigns
Camera-Worthy Campaigns
Catch the Flash Allows Nike to Just Click It
<
55
Oversized Fashionista Campaigns
Oversized Fashionista Campaigns
The 'Little Marina' Stunt for Missoni x Target is Hard to Ignore
<
54
Personalized QR Code Stickers
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
<
53
Opinionated Clothing Holders
Opinionated Clothing Holders
The C&A Facebook Hangers Provide Mass Feedback to Shoppers
<
52
Augmented Reality Romance Apps
Augmented Reality Romance Apps
Starbucks Valentine's Day Cup Magic Helps You Spread the Love
<
51
Crowdsourced Chip Contests
Crowdsourced Chip Contests
Lay's 'Do Us a Flavor' Challenge Asks Americans to Get Creative
<
50
Auto-Burning Contests
Auto-Burning Contests
MINI Belux ‘Fan the Flame' Advertising Campaign
<
49
Invasively Personalized Flyers
Invasively Personalized Flyers
Pfaff Porsche 'Instant Direct Mail' Puts Your House on a Postcard
<
48
Posh Pop Packaging
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
<
47
Interactive Eyewear Timelines
Interactive Eyewear Timelines
Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories
<
46
Artistic Appliance Campaigns
Artistic Appliance Campaigns
The ComEd MetamorFridges Project is Eye-Catching
<
45
Mini Car Ping Pong
Mini Car Ping Pong
'Smart eBall' Lets Drivers Face Off on the Big Screen
<
44
Clickable Fashion Video Promos
Clickable Fashion Video Promos
The Candace Swanepoel Juicy Couture Campaing is Interactive Fun
<
43
Synchronizing Contraception Campaigns
Synchronizing Contraception Campaigns
Durex Performax Intense Harmonizes You & Your Partner
<
42
Tech-Infused Motor Shops
Tech-Infused Motor Shops
The BMW Paris Showroom is Focused on Providing Exceptional Service
<
41
Interactive Retailer Films (UPDATE)
Interactive Retailer Films (UPDATE)
Neiman Marcus Shoppable Fashion Video Features Rachel Zoe Line
<
40
Web Purchase Infographics
Web Purchase Infographics
These US Online Spending Statistics Highlight the Power of the Internet
<
39
Crowdsourced Candy Bar Flavors
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
<
38
Ambient Zombie Stunts
Ambient Zombie Stunts
The AMC Apocalypse Guerilla Marketing Campaign is Based on the Walking Dead
<
37
Custom Fragrance Tools
Custom Fragrance Tools
DKNY Scent Finder Helps You Find the Perfect Perfume
<
36
Web Hit Increasing Charts
Web Hit Increasing Charts
The Anatomy of Going Viral Infographic Lists Ways to Generate Traffic
<
35
Interactive Advertising
Interactive Advertising
Trend Hunter’s Erin Kirkpatrick Sheds Light on Activist Campaigns
<
34
Delicate Iridescent Pavilions
Delicate Iridescent Pavilions
The DUS Architects Bubble Building is Strikingly Fragile
<
33
Fast Food Sharing Initiatives
Fast Food Sharing Initiatives
McDonald's Cups Campaign Encourages You to Linger & Enjoy Its Coffee
<
32
Disposable Digital Cameras
Disposable Digital Cameras
The IKEA Cardboard Digital Camera is Debuted at Milan Design Week
<
31
Defaced Billboard Marketing
Defaced Billboard Marketing
African Angel Scratch Advertising Immediately Gains Donations
<
30
Interactive Inflatable Branding
Interactive Inflatable Branding
Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
<
29
Digital Auto Exhibits
Digital Auto Exhibits
The Nissan Canada Virtual Showroom Lets You Explore Different Models
<
28
Massive Lookbook-Inspired Promos
Massive Lookbook-Inspired Promos
The Pantone and Sephora Pop-Up Shop Launched New Collaboration
<
27
Customized Scotch Labels
Customized Scotch Labels
'The Whisky Blender' Website Personalizes Your Experience
<
26
Social Media Use Stats
Social Media Use Stats
This Infographic Compares Habits of Ad Professionals and Normal Users
<
25
Sinfully Sweet Ad Campaigns
Sinfully Sweet Ad Campaigns
In The Raw's Craigslist Personal Ad Campaign Features NSFW Desserts
<
24
Social Media Road Races
Social Media Road Races
The 'BMW South Africa: Interactive Video Projection' is Simply Effective
<
23
Artistic Scannable Codes
Artistic Scannable Codes
Tourist QR Codes Make Business Artistic in Sydney
<
22
Crowdsourced Model Casting
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
<
21
Storytelling Cycle Couture
Storytelling Cycle Couture
Urban Legend Cyclewear is Fashionable and Functional
<
20
Plug-In Pop-Up Ads
Plug-In Pop-Up Ads
The Japanese Pop Trio Perfume's Creative Promotional Strategy is Interactive
<
19
Experiential Auto Installations
Experiential Auto Installations
The Audi Spheres Project Offers an Interactive Hi-Tech Experience
<
18
Faux Dating Site Ads
Faux Dating Site Ads
The Popchips World Wide Lovers Campaign Stars a Hilarious Ashton Kutcher
<
17
Miniature Block Billboards
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
<
16
Word-of-Mouth Marketing Charts
Word-of-Mouth Marketing Charts
The Viral Marketing Cheat Sheet is Your Guide to Hitting it Big
<
15
Interactive Bat Caves
Interactive Bat Caves
Pepsi Promotes The Dark Knight Rises With Mountain Dew Gotham City Campaign
<
14
Braille Burgers
Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
<
13
Honest Augmented Reality Tags
Honest Augmented Reality Tags
Absolut Truths Take You to Another World
<
12
Dancing Soda Dispensers
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
<
11
Board Game Beer Branding
Board Game Beer Branding
This Corona Board Game Concept Enhances Social Drinking
<
10
Fantastical Doll Wardrobes
Fantastical Doll Wardrobes
The 'See What Happens When You Play With Barbie' Campaign
<
9
Film-Inspired Photoblogs
Film-Inspired Photoblogs
Capitol Couture is a Tumblr Based on Fashion from The Hunger Games
<
8
Tattoo-Sharing Fragrance Promos
Tattoo-Sharing Fragrance Promos
DIESEL Invites Inked Individuals to Share their Design Stories
<
7
Toilet Paper Promotion Companies
Toilet Paper Promotion Companies
Star Toilet Paper Explores Interesting Advertising Avenues
<
6
Interactive Program Packaging
Interactive Program Packaging
Nucleus Branding Establishes a Congenial Connection with the Client
<
5
Interactive Digital Showrooms
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
<
4
Connect-the-Dots Campaigns
Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive
<
3
Fluorescent Yarn Playgrounds
Fluorescent Yarn Playgrounds
The Nike Flyknit Collective Installation is Sturdy and Stimulating
<
2
Chalkboard Brew Bags
Chalkboard Brew Bags
Delilah DIY Hamper Packaging Lets Retailers and Customers Get Creative
<
1
Pop-Up Shopping Pods
Pop-Up Shopping Pods
The Nike+ Fuelstations
<