The Galleria Mall Tweet Clouds are a way for the open-air ceiling concept to garner attention amongst shoppers. Harnessing the ever-present use of social media to popularize these unique mall gifts, Galleria Mall is pushing the frontiers of commercial mall promotion.
The concept follows that shoppers can go on the mall Facebook page (linked with Twitter) to Tweet and dedicate a cloud to their friends. A foam machine is used to create different shapes like smiley faces or animals. This campaign is great because it highlights the open concept while broadcasting such a feat all over social networks. Moreover, the shopping mall elevates itself from a mere pit-stop to a one-of-a-kind experience.
The sheer reach of social networks usher in a new age of marketing possibilities and the Galleria Mall is an example of innovative thinking on so many levels.