The new African Angel scratch advertising campaign in Germany has lead to a significant increase in donations. Donors are given an opportunity to scratch away a layer of an enormous billboard to reveal the picture below it to show where their donations are going. The video coverage of this advertising technique shows crowds of individuals organizing themselves around the billboard wondering what it was all about.
This project has already resulted in one newly built classroom and allows donors to immediately witness where their contribution is being used and how much of an impact the organization is actually making in Africa. The scratch advertising technique has been extremely effective in raising awareness for African Angels and promoting selfless acts of kindness within communities.