The snack food brand Fantastic Delites wanted to test just how far consumers were willing to go to get a free package of Delites, so it set up the Delite-O-Matic in a busy city street in Australia to find out.
The Delite-O-Matic is an interesting, interactive, sampling machine that will dispense a free package of Delites, but only if the consumer accepts the challenge of pushing a button a certain number of times as specified by the machine. It might ask you to push it 100 times, or even 750 times! Surprisingly, hundreds of people took on the task -- no matter how tedious and repetitive -- to get a free box of Fantastic Delites.
The innovative campaign was developed by Clemenger BBDO Adelaide, and it just goes to show that a simple concept (and relying on human nature) can really go a long way.