Every advertiser knows that demographics and exposure are key, which makes the ‘Facebook: Dissecting the Ad Giant’ infograph the perfect tool for determining whether Facebook ads are right for you and your business. With over 845 million active monthly users across the globe, Facebook most definitely has the exposure you just might be looking for.
Boasting over $1.3 trillion dollars in ads in 2011 alone, it has become the biggest display ad service that spans across the globe. One of the most important Facebook findings is that people are more likely to ‘like’ a page than they are to click on an ad. Information like this can be utilized to hit key demographics and surge your internet presence. Keep this information in mind next time you plan your Facebook ad or fan page.