To launch its new fragrance, DIESEL invites the worldwide community to share their tattoos and tell their stories.
On Only The Brave Tattoo Gallery, anyone with inked skin can submit their photos with their stories and be featured on the ephemeral social network. It's also a nice way to discover the different types of tattoos out there and the great artists and talent behind them.
Mister Cartoon, the famous L.A tattooer collaborated with Renzo Rosso at DIESEL on the design of the bottle and the visuals of the campaign, which is considered a miracle by many as nobody knows his phone number or where his studio is located.
As for the fragrance, the apple takes the top note with amazing accents of tobacco, pepper and amber.