In The Raw sweetener company launched an online campaign via Craigslist personal ads that entice readers with sinfully sweet treats.
The advertising campaign consists of racy personal ads placed on Craigslist that feature pixelated confections "baring all" in hopes of luring readers to their personal sites for more eye candy. One of the pseudo-sexual advertisements reads, "I’m just a sweetie who wants to spend Thanksgiving with someone who really loves a good meal. I’ve got flavor like you wouldn’t believe, so let’s get it on au natural and see where the evening leads us." The sultry listings feature a link to the company's faux-pornographic site that features pixelated food pics and a link to the Au Natural app that allows users to blur their own "food porn" pictures to make them safe for work.