'Star Wars Episode 1: The Phantom Menace in 3D' will be hitting theaters this February and Brisk, the iced tea drink brand produced by Lipton, has released the 'Brisksaber' campaign in an interactive cross-marketing effort with Lucasfilm and the Star Wars franchise.
The Brisksaber campaign includes a mobile app, called Brisksaber, that encourages fans to turn their fingers into lightsabers. What's more, the brand is releasing limited-edition packaging for its Brisk Raspberry Iced Tea that features Darth Maul. Under the caps of the Darth Maul bottles, along with Brisk's other drinks such as Sweet Tea and Green Tea Peach, there will be codes that encourage fans to play the Brisksaber app by letting them unlock new characters and objects within the game.
Watch the commercial featuring Brisk's Darth Maul bottles here and visit the brand's Facebook page for more about the Brisksaber campaign and app.
What's Driving This Trend
- Interactive Cross-marketing
- Opportunity for brands to collaborate with major franchises to create interactive campaigns and engage fans.
- Limited-edition Packaging
- Brands can create exclusive packaging designs to generate excitement and encourage collectibility among consumers.
- Mobile App Integration
- Developing mobile apps that enhance the consumer experience and provide additional value to fans.
Who This Affects Most
- Beverage
- Beverage companies can leverage cross-marketing campaigns and limited-edition packaging to create buzz around new product releases.
- Entertainment
- Entertainment industry can collaborate with brands to create immersive campaigns that enhance brand engagement and extend the fan experience.
- Technology
- Opportunity for tech companies to develop innovative mobile apps that integrate with popular brands and franchises to create interactive experiences.
