Booze-Fueled Attraction Charts

The Free Dating 'Science of Beer Goggles' Explains Fatal Attraction

UK dating site Free Dating comprises booze-induced fatal attraction through its 'The Science of Beer Goggles' infograph. The breakdown of the infograph begins with the science behind symmetric faces and, as one drinks, they lose that sight of equilibrium. The voice of reason depreciates as one continues to drink; the six stages of drunk decide which fine-motor skills you are losing and what sloppy actions you are picking up.

The Science of Beer Goggles goes as far as to describe what poor choices one will make if they decide to bring someone home from a night out. Using terms found in Urban Dictionary, Free Dating describes 'one bagging' to 'coyote ugly' to relay its message behind the mass amounts of drinking affects -- just as a reminder, only 16% of couples met at a bar.

Beer Goggles
Opportunity to develop innovative products or services that help people make more informed decisions when under the influence of alcohol.
Symmetric Faces
Potential for cosmetic or plastic surgery industry to leverage the science of symmetric faces to create new procedures or treatments.
Drunk Behavior Analysis
Possibility of creating technology or software that analyzes an individual's drunk behavior to provide insights into their decision-making process.

Who This Affects Most

Dating
Dating platforms could incorporate the knowledge of beer goggles and drunk behavior analysis to improve match outcomes.
Alcohol
Alcohol brands could explore partnerships with technology companies to develop smart products or apps that help people moderate their drinking.
Urban Dictionary
Opportunity to collaborate with Urban Dictionary to create a comprehensive dictionary specifically focused on drunk behavior slang.
SCORE
5.3 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 89%
Freshness 8%

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