Japanese pop trio Perfume promotes its latest single 'Spring of Life' with an interactive plug-in pop up ad in Shibuya, Tokyo. The bubble gum pink box is outfitted with 40 headphone plugs in which curious shoppers can plug their headphones and listen to the single.
The bring-your-own-headphones policy does not appear to be deterring the numerous fans and shoppers plugging in. The pop group also leveraged the virility of social media by using Twitter to entice fans to form crowds around the pop-up ad.
Pop bands form as quickly as they disappear, thus clever promotional strategies are crucial to making it past the cut in this highly competitive industry. The ladies of Perfume are generating crowds and curiosity through their interactive plug-in pop-up ad.
Image Source: natalie.mu