Domino's Pizza has launched a design contest asking consumers to help design Domino's Ultimate Delivery Vehicle, a delivery car that would trump the brand's current delivery vehicles.
The brand has partnered with Phoenix-based company Local Motors, which is a community-driven car designer and manufacturer, describes Popsop. To promote the Domino's Ultimate Delivery Vehicle design contest, the brand has also created an ad campaign that features Domino's Pizza president and CEO Patrick Doyle going around to gather feedback from current delivery employees. Domino's Pizza fans are encouraged to submit their design ideas and sketches, offering what they believe could improve the delivery vehicles so that they are more efficient and more appealing to drive. Throughout the competition's phases, Domino's will be rewarding participants with $50,000 worth of prizes.
Domino's Ultimate Delivery Vehicle Contest Asks for Consumer Help
Katherinev123 — August 15, 2012 — Marketing
References: forge.localmotors & popsop