River Viiperi, the model who was last seen starring in ads for the Versace for H&M Cruise Collection, has created this online video telling his fans that he is going to be giving away pieces from the collection as part of a contest he is creating. If you want to wear the celeb’s duds, then there are three ways you can participate in his contest.
The first involves taking a picture with a photograph of the model in it as well and copying one of his iconic poses. The second, is to fill out a questionnaire about him that he will be publishing to his social networks. And, the third, and most stalkerish way, is to try and find him after a fashion show in either New York or Barcelona, approach him, and ask for some of the collection’s pieces. So if you really want some of the new Versace for H&M Cruise Collection, River Viiperi wants to see how much you’ll work for it, and give himself some pretty ingenious PR at the same time of course.
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Concept: River Viiperi
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