The Swedish fashion retailer has tapped English film director Guy Ritchie to direct the H&M Spring 2013 Short Film. Created to celebrate the launch of the updated David Beckham Bodywear for H&M collection, it stars David Beckham himself. Showing off his athleticism in a hilarious way, the film revolves around Beckham losing articles of clothing as he attempts to rescue his bathrobe after it got caught in his family's car.
Essentially, the H&M Spring 2013 Short Film captures Beckham as he runs nearly nude through the streets of Los Angeles. Aside from featuring gratuitous shots of his body, which both men and women will appreciate, the film takes a playful turn with hints of wedgies and more. Not to mention that the quality of the film is gorgeous with tons of cinematic imagery.