The Maison Martin Margiela at H&M Ads Showcase Prim Tailoring

 - Oct 9, 2012
References: hm & fashionista
Shot in Paris, the Maison Martin Margiela at H&M Ads showcase the inventively tailored aesthetic of the fashion house.

The ads are a display of minimalist elegance that stay true to the Margiela aesthetic. Directed by British artist Sam Taylor-Johnson, this campaign will be accompanied by a series of short videos. Each frame depicts models sporting the economically savvy collection along the streets of Paris in a somewhat pensive state that gives the campaign a sense of calm.

According to director Sam Taylor-Johnson the intent was that "each person was in their own emotional and physical thought space." This contemplative conceptual theme goes well with the fashion house's stylized design ethos. The Maison Martin Margiela at H&M Ads create high anticipation for the upcoming collaboration project that will resonate well with fans of both brands.