Full of sunshine and classy clothing, the H&M Trend Update 'The Irresistibles' lookbook will brighten up any girl's day on at least a couple of levels. It showcases a range of demure outfits perfect for a night out on the town, or even a dressy daytime event. Although the designs are obviously affordable considering the retailer involved, the images have a high-end feel that will appeal to many women.
The H&M Trend Update 'The Irresistibles' lookbook was shot by photographer Koray Birand with creative direction by Mikael Kangas. It stars model Wng Xiao. The dark-haired Chinese beauty was clad in a range of neutral hues such as black, nude and plum as well as A-line skirts, cropped jackets and sheer tops.
Why This Trend Is Growing
- Classy Clothing
- Disruptive innovation opportunities lie in creating affordable but high-end clothing that appeals to women.
- Affordable Fashion
- Opportunities exist for retailers to offer affordable clothing options with a luxurious look and feel.
- Neutral Hues
- Designing clothing in neutral colors such as black, nude, and plum can be a disruptive innovation in the fashion industry.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can capitalize on the demand by providing affordable but high-end clothing options to consumers.
- Photography
- Photographers can focus on capturing images with a high-end feel, creating visually appealing content for fashion lookbooks.
- Modeling
- Models can showcase affordable clothing in a way that gives it a luxurious and high-end appeal, creating new opportunities in the modeling industry.
