This new Doutzen Kroes H&M Magazine feature is the ideal start to a long hot summer basking in the sun.
Called "The Modern Beach Bardot," the collection of photos follows the gorgeous Victoria's Secret model as she enjoys her time on the beach against palm trees and hammocks. Photographed by Terry Richardson in Mexico, the spread shows off the retailer's many different offerings of bikinis, one-pieces and big floppy sun hats. It seems like retro details like lace and fringe will be popular for the brand's summer pieces.
The model also stars in H&M's ready to wear campaign for summer. Check out the Doutzen Kroes H&M Magazine summer series to see how retro is in for this year's beachside festivities.
What's Driving This Trend
- Retro Fashion
- Opportunity for brands to incorporate retro details like lace and fringe to appeal to consumers looking for nostalgic beach fashion.
- Model Endorsements
- Increasing trend of featuring popular models in magazine spreads and campaigns to attract attention and drive sales.
- Summer Beachwear
- Emerging trend of retailers showcasing their summer collection through beach-themed photoshoots and campaigns like H&M's Doutzen Kroes series.
Who This Affects Most
- Fashion Retail
- Fashion retailers can leverage the popularity of retro beach fashion to offer a wide range of bikinis, one-pieces, and accessories to consumers.
- Photography
- Opportunity for photographers to collaborate with fashion brands and magazines to capture beach-themed editorial shoots and campaigns.
- Modeling Agencies
- Increased demand for models to endorse and promote summer beachwear collections through magazine features and campaigns.
