The Vogue UK Supplement November 2012 features a stunning editorial titled 'On the Edge.'
This take on dramatic fashion is set in the "barren volcanic landscapes" of Iceland that make for breathtakingly beautiful scenic visuals. On the Edge boasts winter essentials exclusively by H&M. The added bonus to this fashion spread is that while all of the clothing is theatrical in its setting, it is also accessible and perfect for everyday wear.
The pairings created in this editorial piece are phenomenal as fashion editor Karl Plewka styled this shoot. This Vogue UK Supplement November 2012 feature was lensed by photographer Julia Noni who captures the spanning natural landscapes beautifully. Model Katrin Thormann dons each piece with fierce poise to make for a fashion story that boasts affordable fashion without compromising any chic factors.
Why This Trend Is Growing
- Volcanic Landscape Fashion
- Exploring visual aesthetics for fashion editorials featuring breathtaking volcanic landscape backdrops, offering opportunities for fashion retailers to collaborate with travel industry creating fashion experiences within scenic destinations.
- Theatrical Everyday Wear
- Creating fashion spreads that combine theatrical, visually stunning clothing with everyday wear provides the opportunity to showcase such unique designs and ultimately increase sales from the everyday consumer looking for statement pieces.
- Accessible High Fashion
- Empowering everyday consumers by introducing affordable yet chic high fashion items can create an increased demand for and a complete disruption of the high fashion market, opening opportunities for businesses looking to capture this emerging market.
Industries Being Reshaped
- Fashion and Retail
- Fashion retailers can collaborate with the travel industry and create fashion experiences within scenic destinations to create an ultimate retail customer experience.
- Marketing and Advertising
- Marketing and advertising agencies can create visually stunning campaigns showcasing both theatrical and everyday wear clothing, providing a platform for affordable yet chic high fashion and disrupting the traditional high fashion market.
- Photography and Art
- Photographers and artists can explore unique and visually striking settings, such as volcanic landscapes, to capture fashion editorials and showcase the combination of theatrical and everyday wear, creating a niche market for volcanic landscape-inspired aesthetic art and photographs.
