The ELLE Sweden 'Vag Spel' editorial embraces the vintage-inspired swimwear so much, it even showcases a classic fingerwave hairstyle. Complete with sun-kissed, dewy skin, and the images will make any girl want to hit the beach immediately in similar sexy yet sophisticated beach outfits. From high-waisted bottoms to checkered patterns and ruffled tops, the details are perfect for summer.
Lensed by photographer Jimmy Backius, the ELLE Sweden 'Vag Spel' editorial is set to appear in the June 2013 issue of the magazine. It was captured on location on the beaches of Trancoso, Brazil. The brunette beauty was dressed by stylist Jenny Fredriksson, who pulled feminine pieces from the likes of Paul Smith, H&M and French Connection .
Key Themes Behind This Trend
- Vintage-inspired Swimwear
- Opportunity for disruptive innovation in creating modern designs with a nostalgic aesthetic.
- Classic Fingerwave Hairstyle
- Opportunity for disruptive innovation in updating vintage hairstyles with a contemporary twist.
- High-waisted Bottoms and Checkered Patterns
- Opportunity for disruptive innovation in reinventing retro fashion trends for a modern audience.
Where This Applies
- Fashion
- Opportunity for disruptive innovation in designing vintage-inspired swimwear and clothing.
- Beauty
- Opportunity for disruptive innovation in creating modern hairstyles with a vintage flair.
- Travel and Tourism
- Opportunity for disruptive innovation in promoting beach destinations and showcasing fashion editorials in exotic locations.
