The Stewart and Brown Fall 2010 collection shows how the eco-friendly fashion line has outdone itself yet again. The California-based label uses fine merino wool and Mongolian cashmere, helping a group of nomads sustain their centuries-old practice of making long-lasting sweaters.
The sweaters are form-fitting and cozy, perfect for fall's cooler temperatures. The Stewart and Brown Fall 2010 collection is fashionable, sustainable and socially responsible.
Implications - With environmental issues saturating the media, consumers are eager to adopt green products into their lifestyles. These products allow consumers to reduce their carbon footprints while also expressing their values to their peers. Companies can appeal to green demographics by manufacturing eco-friendly products.