‘Cryoflux' by Ada Zanditon is a Clothing Collection With a Green Me
References: adaz & lapoubelleverte
‘Cryoflux’ by Ada Zanditon is easily among the designer’s most ambitious and futuristic fashion collections yet. Like most of her work, it is a collection that is heavily inspired by the natural world.
Made almost entirely from sustainable end-of-line materials such as organic cotton, vegetable-tanned leather, tweed and locally-sourced wool, ‘Cryoflux’ by Ada Zanditon explores the environmental perils of the modern world while also providing a hopeful glimpse at how they can be faced.
Surprisingly, however, it was the way in which the forward-thinking designer debuted her work at London Fashion Week that threatened to steal the spotlight as much as the clothing itself. Instead of having models sport the apparel on the runway, the arrival of ‘Cyroflux’ by Ada Zanditon featured mannequins and giant ice blocks that captivated even the most cynical of fashion critics.
Made almost entirely from sustainable end-of-line materials such as organic cotton, vegetable-tanned leather, tweed and locally-sourced wool, ‘Cryoflux’ by Ada Zanditon explores the environmental perils of the modern world while also providing a hopeful glimpse at how they can be faced.
Surprisingly, however, it was the way in which the forward-thinking designer debuted her work at London Fashion Week that threatened to steal the spotlight as much as the clothing itself. Instead of having models sport the apparel on the runway, the arrival of ‘Cyroflux’ by Ada Zanditon featured mannequins and giant ice blocks that captivated even the most cynical of fashion critics.
Trend Themes
1. Sustainable Fashion - The 'Cryoflux' collection by Ada Zanditon demonstrates the potential of using sustainable, end-of-line materials in fashion design.
2. Eco-friendly Manufacturing - The use of organic materials like cotton and wool in the 'Cryoflux' collection by Ada Zanditon shows potential for more eco-friendly fashion manufacturing processes.
3. Alternative Fashion Presentation - The use of mannequins and giant ice blocks to display the 'Cryoflux' collection by Ada Zanditon presents a potential disruptive innovation opportunity in fashion presentation.
Industry Implications
1. Fashion Industry - The 'Cryoflux' collection by Ada Zanditon shows potential for sustainable and eco-friendly fashion lines.
2. Textile Industry - The use of organic materials like cotton and wool in fashion design, as demonstrated in the 'Cryoflux' collection by Ada Zanditon, could disrupt the textile industry's conventional manufacturing processes.
3. Marketing Industry - The alternative fashion presentation of the 'Cryoflux' collection by Ada Zanditon presents a disruption opportunity for the marketing industry to rethink fashion show presentation.
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