In order to promote the use of butter in Quebec, the Federation of Milk Producers of Quebec launched a series of butter print ads with glowing food. The illuminated food is presented with the ad copy "Butter. To light up our feasts." Beautiful examples of favorites in Canadian and French cuisine were lit up in the print ads. Gourmet produce, a lobster and a croissant were shown in the ads.
Developed by Canadian ad agency Cossette, the ads were placed all over Quebec. Bus shelters, metro stations and major markets were treated to the delicious ads. Most of the locations that the posters were mounted in had backlit displays. This means that the the ads had an actual glowing effect, which further augmented the message to cook with butter.
What Makes This Trend Stand Out
- Glowing Food Ads
- Disruptive innovation opportunity: Exploring the use of illuminated food in advertising campaigns to attract attention and promote food products.
- Butter Promotion
- Disruptive innovation opportunity: Finding new and creative ways to promote the use of butter in culinary contexts.
- Enhanced Print Ads
- Disruptive innovation opportunity: Incorporating interactive or augmented reality elements into traditional print ads to engage and captivate audiences.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Leveraging innovative advertising techniques to create unique and memorable campaigns for clients.
- Food and Beverage
- Disruptive innovation opportunity: Experimenting with unconventional marketing strategies to promote food products and ingredients.
- Printing and Design
- Disruptive innovation opportunity: Introducing new technologies and visual elements into print advertising to enhance the overall consumer experience.
