Soft Drink Survival Ads

The Orangina Stay Alive Campaign Presents Preposterous Hazards

The Orangina Stay Alive campaign wants to let you know the best way to survive some of the strangest and most unlikely hazards ever, and that would be by drinking Orangina of course.

In a series of three short commercials created by advertising agency Fred & Farid, the cartoon animals associated with the soft drink brand have come to life to show you the immediate, life-saving benefits of drinking Orangina. In this particular video, a bear gets saved from utter destruction by a rogue Soviet Union satellite because of his intelligent drinking habits while the obnoxious human suffers a fateful end.

These quirky videos for the Orangina Stay Alive campaign are cute and family-friendly, presenting ludicrous situations that are sure to garner a few laughs.

Quirky Advertising Campaigns
Exploring creative and humorous campaigns that engage and entertain audiences.
Cartoon Characters in Branding
Utilizing animated characters to convey brand messages and create memorable experiences.
Life-saving Benefits of Products
Emphasizing the immediate and practical advantages of consuming a particular product.

Sectors Adopting This

Beverage Industry
Exploring innovative marketing strategies within the beverage sector.
Advertising Industry
Revolutionizing the way products are promoted and building effective brand narratives.
Animation Industry
Creating impactful animated content for brand storytelling and engagement.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 92%
Freshness 8%