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Glamorizing Normal

Relatability reigns over aspiration for today's realistic consumer

Implications - Fans of any successful celebrity will tell you they adore their chosen idol because they feel they can relate to them; this desire to relate to another is magnified as modern consumers begin glamorizing normal, seeking media figures they can feel connected to. This has leaked into all aspects of pop culture, with ads, art and entertainment showing much more "normal," down-to-earth characters.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
2,528,215 Total Clicks
Date Range:
Sep 13 — May 15
Trending:
Viral
Consumer Insight Topics:

Featured Examples

Anatomically-Accurate Cartoon Makeovers
Anatomically-Accurate Cartoon Makeovers
These Images Correct Disney's Overly Large Cartoon Eyes
Over-exaggerated cartoon eyes are one of the best ways to convey expression in animation. Although they can be ridiculously disproportionate in size, seeing them over and over again in cartoons... MORE
Time Period Princess Fashion
Time Period Princess Fashion
The Realistic Disney Princess Outfits Match the Women to their Time
These realistic Disney princess outfits put the ladies in pieces they would’ve worn if they dressed in the outfits women wore the year their movie hit theaters. These images re-imagine what... MORE
Normcore Doggie Fashions
Normcore Doggie Fashions
Ifitwags is an Instagram Account for Canine Style
If you’re looking for inspiration on how to dress up your beloved pup, look no further than Ifitwags, an adorable Instagram account dedicated to the style of The Pointer Brothers. Gus and... MORE
Suburban Normcore Fashion
Suburban Normcore Fashion
F****** Young! Online's Youth Photo Series Boasts Nostalgic Staples
Uno Models newcomer Sergi dons a wardrobe of normcore fashion staples in this editorial exclusive for F****** Young! Online. The image series is titled ‘YOUTH’ and features staples that... MORE
Collaged Normcore Editorials
Collaged Normcore Editorials
Nostalgic Clothes Rule This 90s-Inspired Style Exclusive
Logo-adorned sweatshirts, athletic windbreakers and other nostalgic clothes shine in this editorial for F****** Young! Online. The image series highlights the fashion industry’s popular... MORE
Realistic Underwear Models
Realistic Underwear Models
These Underwear Models Realistically Represent the Male Population
In an effort to accurately represent the average man, The Sun teamed up with Jenny Francis to create this comical underwear models photography series. In these photos people see real men of... MORE
Culturally-Confusing Doll Photos
Culturally-Confusing Doll Photos
Plastic Bodies by Sheila Pree Bright Explores Unrealistic Beauty
Plastic Bodies by Sheila Pree Bright, a fine art photographer based in Atlanta, Georgia, is a series that contrasts the standard of beauty set out by the iconic Barbie Doll and the truth about real... MORE
Sporty Urbanite Editorials
Sporty Urbanite Editorials
Glamour UK's Back to Black Story Boasts Athletic Fashions
Antonina Vasylchenko dons athletic fashion staples in ‘Back to Black’, a sportswear editorial that celebrates fashion’s recent focus on comfort and wearability. Captured by... MORE
Edgy Adolescent Editorials
Edgy Adolescent Editorials
The Ones 2 Watch Ruff Ryder Image Series Features Normcore Sportswear
Isobella Bowering dons a wardrobe of Normcore sportswear in ‘Ruff Ryder’, an edgy photo shoot that is lensed for style publication The Ones 2 Watch. This image series is captured by... MORE

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Striking Normcore Editorials
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'Make It Happen, Make It Simple' Embraces Understated Styling
Feminine Rebel Photography
Feminine Rebel Photography
The Ones 2 Watch 'Keep It Clean' Exclusive Highlights Understated Looks
Velour Hip Hop Fashion
Velour Hip Hop Fashion
The Latest OVO Lookbook Highlights Comfy and Pastel-Hued Styles
Vanguard Sportswear Editorials
Vanguard Sportswear Editorials
Florian Joahn Captures This Monochromatic and Edgy Portrait Series
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Flamboyant Sportswear Editorials
The Ones 2 Watch Mr Vain Exclusive Boasts Vibrant Menswear
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The Ones 2 Watch Hej Du Exclusive is Fashion-Forward
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Whimsical Dress-Up Editorials
This Story for The Ones 2 Watch Celebrates Eccentric Fashion Staples
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The Ones 2 Watch Game On Exclusive Boasts Sporty Staples
Couture Clown Editorials
Couture Clown Editorials
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Contemporary Grunge Fashion
Do Whatever You Want is a Rebellious Feature by The Ones 2 Watch
Nostalgic Normcore Fashion
Nostalgic Normcore Fashion
The Latest Gosha Rubchinskiy Runway Show is an Homage to the 90s
Illuminated Urbanite Covers
Illuminated Urbanite Covers
The Latest Vogue Italia Steven Meisel Photoshoot Shows City Lights
Eccentric Urbanite Editorials
Eccentric Urbanite Editorials
The Styleby Winter Why Should I Feel Lonely Photoshoot is City Chic
Wintery Urbanite Editorials
Wintery Urbanite Editorials
Rupert LaMontagne's 'Merry Brooklyn' Series Makes Its C-Heads Debut
Deboniar Winter Menswear
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This Hackett London Fall Collection is Streamlined and Sophisticated
Sporty Gentleman Runways
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This Valentino Fall Collection Pairs Luxe Casuals with Sporty Footwear
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Carley Blayney Stars in this Go-See Feature for The Ones 2 Watch
Relaxed Residential Catalogs
Relaxed Residential Catalogs
This Erin Kleinberg Fall Collection Boasts Effortlessly Cool Pieces
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Jimmy Fallon and Justin Timberlake Poke Fun at Social Media
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Nostalgic Normcore Fashions
KOMAKINO's Latest Lookbook Boasts Utilitarian Sportswear Looks
Raw Polaroid Editorials
Raw Polaroid Editorials
The Ones 2 Watch Girls on Film Fashion Story is Candid
Youthfully Casual Menswear
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Abandoned Dog Photography
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These Sad Photos Capture Stray Dogs In Puerto Rico's 'Dead Dog Beach'
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The So Fresh & So Clean Editorial for The Ones 2 Watch is Youthful
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Seth Casteel's Underwater Puppies Image Series is Adorably Candid
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The Alexander Wang x H&M Collection Preview is Athletic-Themed
Canine Beauty Pageants
Canine Beauty Pageants
Sophie Gamand Features Dolled-Up Dogs in her 'Dog Pageant' Series
Rescued Greyhound Photography
Rescued Greyhound Photography
Mathias de Lattre's Series is Heart-Wrenching
play_circle_filled Pet-Centric Airline Channels
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Dapper Pet Accessories
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Etsy's Blue Beagle Boutique Creates Sophisticated Cat and Dog Neckties
Tousled Urbanite Editorials
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Muriel Liebmann Strolls About Town With Lizzy Jarret for C-Heads
Rescue Dog Photography
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This Carter and Toby Instagram Account is Cute and Sweet
Urban Twin Editorials
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F****** Young! Online's Duality Fashion Story Embraces Vanguard Looks
Canine Soccer Players
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Dogs of the World Cup by Life on White Puts Pups in Uniforms
Conceptual Cubism Menswear
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These Fabien Verriest Fashions Embrace Artful Forms
Chromatic Garden Captures
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F****** Young! Online's Enjoy the Silence Editorial is Visually Vivid
Clean-Cut Elegance Captures
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The Bartek Stokowiec by Piotr Serafin Image Series is Sleek
Understated Minimalism Editorials
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F****** Young! Online's Seriousness Feature Boasts Clean Lines
Sporty Normcore Editorials
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The Lost Tribe Fashion Story for F****** Young! is Edgy
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Michele Moricci Gave Miley Cyrus a Disney Princess Makeover
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Pin-Up Princess Tattoos
Tim Shumate has Created Edgy Disney Princess Tattoo Designs
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These Zombie Apocalypse Disney Princess Dolls are Freaky
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Alice in Wonderland Illustrations Promote a Good Cause
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The Robert Geller Spring/Summer 2014 Collection is Eccentrically Urban
Raw Lumberjack Portrayals
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This Declan-John Geraghty Portfolio Update by Darren Black is Rugged
Great White North-Inspired Barbies
Great White North-Inspired Barbies
The Royal Canadian Mounted Police Barbie Sends a Strong Message
Dancing Disney Princesses
Dancing Disney Princesses
Disney Ballerina by middleR3DD is Gracefully Abstract
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Princess Twerking Tees
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These Disney Princess Superheroes are Killer Character Adaptions
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Vinnie Woolston Rocks Messed-Up Locks for Black Magazine June 2011