Relatability reigns over aspiration for today's realistic consumer
Implications - Fans of any successful celebrity will tell you they adore their chosen idol because they feel they can relate to them; this desire to relate to another is magnified as modern consumers begin glamorizing normal, seeking media figures they can feel connected to. This has leaked into all aspects of pop culture, with ads, art and entertainment showing much more "normal," down-to-earth characters.
9 Featured, 79 Examples:
2,528,215 Total Clicks
Sep 13 — May 15
Consumer Insight Topics: