Glamorizing Normal

Relatability reigns over aspiration for today's realistic consumer

Implications - Fans of any successful celebrity will tell you they adore their chosen idol because they feel they can relate to them; this desire to relate to another is magnified as modern consumers begin glamorizing normal, seeking media figures they can feel connected to. This has leaked into all aspects of pop culture, with ads, art and entertainment showing much more "normal," down-to-earth characters.
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2,246,189 Total Clicks
Sep 13 - May 15
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Pop Culture
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Anatomically-Accurate Cartoon Makeovers - These Images Correct Disney's Overly Large Cartoon Eyes
SCORE 7.1
Warm 151,508 Clicks Pub: Nov 1, 13
Anatomically-Accurate Cartoon Makeovers
These Images Correct Disney's Overly Large Cartoon Eyes
Over-exaggerated cartoon eyes are one of the best ways to convey expression in animation. Although they can be ridiculously disproportionate in size, seeing them over and over again in cartoons... [More]
Time Period Princess Fashion - The Realistic Disney Princess Outfits Match the Women to their Time
SCORE 6.9
Warm 151,634 Clicks Pub: Sep 17, 13
Time Period Princess Fashion
The Realistic Disney Princess Outfits Match the Women to their Time
These realistic Disney princess outfits put the ladies in pieces they would’ve worn if they dressed in the outfits women wore the year their movie hit theaters. These images re-imagine what... [More]
Normcore Doggie Fashions - Ifitwags is an Instagram Account for Canine Style
SCORE 7.2
Warm 21,789 Clicks Pub: Sep 20, 14
Normcore Doggie Fashions
Ifitwags is an Instagram Account for Canine Style
If you’re looking for inspiration on how to dress up your beloved pup, look no further than Ifitwags, an adorable Instagram account dedicated to the style of The Pointer Brothers. Gus and... [More]
Suburban Normcore Fashion - F****** Young! Online's Youth Photo Series Boasts Nostalgic Staples
SCORE 7
Warm 16,921 Clicks Pub: Mar 17, 15
Suburban Normcore Fashion
F****** Young! Online's Youth Photo Series Boasts Nostalgic Staples
Uno Models newcomer Sergi dons a wardrobe of normcore fashion staples in this editorial exclusive for F****** Young! Online. The image series is titled ‘YOUTH’ and features staples that... [More]
Collaged Normcore Editorials - Nostalgic Clothes Rule This 90s-Inspired Style Exclusive
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Warm 14,716 Clicks Pub: May 25, 15
Collaged Normcore Editorials
Nostalgic Clothes Rule This 90s-Inspired Style Exclusive
Logo-adorned sweatshirts, athletic windbreakers and other nostalgic clothes shine in this editorial for F****** Young! Online. The image series highlights the fashion industry’s popular... [More]
Realistic Underwear Models - These Underwear Models Realistically Represent the Male Population
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Warm 34,708 Clicks Pub: Oct 8, 13
Realistic Underwear Models
These Underwear Models Realistically Represent the Male Population
In an effort to accurately represent the average man, The Sun teamed up with Jenny Francis to create this comical underwear models photography series. In these photos people see real men of... [More]
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