Isobella Bowering dons a wardrobe of Normcore sportswear in 'Ruff Ryder', an edgy photo shoot that is lensed for style publication The Ones 2 Watch. This image series is captured by photographer Chiara Predebon an features nostalgic fashions, styled by Ilenia Arosio.
Exuding an effortlessly cool air, the editorial celebrates fresh-faced makeup and fringe-accented tresses that evoke an edgy look. This fashion story's beauty looks are created by hair and makeup artist Serena Congiu and are inspired by the season's understated runway aesthetic.
The Ones 2 Watch 'Ruff Ryder' exclusive celebrates minimalism, nostalgia and Normcore sportswear that blends retro and youthful elements. Overall, this editorial highlights athletic uniforms and accessories that are transformed into edgy wardrobe staples, appealing to the millennial consumer.
What Makes This Trend Stand Out
- Normcore Sportswear
- Disruptive Innovation Opportunity: Develop a line of normcore-inspired sportswear that combines retro and youthful elements to appeal to the millennial consumer.
- Fresh-faced Makeup
- Disruptive Innovation Opportunity: Create a line of minimalist, understated makeup products that cater to the growing trend of effortless beauty looks.
- Athletic Uniforms as Wardrobe Staples
- Disruptive Innovation Opportunity: Collaborate with sports brands to transform athletic uniforms and accessories into trendy, edgy wardrobe staples.
Sectors Adopting This
- Fashion
- Disruptive Innovation Opportunity: Integrate normcore sportswear into mainstream fashion lines to cater to the millennial consumer's desire for both comfort and style.
- Beauty
- Disruptive Innovation Opportunity: Develop a line of minimalist makeup products that focus on enhancing natural beauty and create a fresh-faced, effortless look.
- Sports
- Disruptive Innovation Opportunity: Collaborate with fashion brands to reimagine athletic uniforms as trendy wardrobe staples, bridging the gap between sports and fashion.
