The May 2015 fashion trends range from masculine makeup editorials to curvy blogger collections that are designed for the full-figured consumer. After a steady focus on minimalism, the fashion industry is embracing opulence yet again. This newfound style direction means that designers are unafraid to experiment and push boundaries with their work. Clothing is not the only thing in fashion to become genderless as masculine cosmetics take over. These manly makeup looks grace the month's fashion editorials and runway presentations, illustrating the importance of gender-bending and playful looks.
These May 2015 fashion trends also put emphasis on the idea of plus sized enterprise. While the media's portrayal of women can often be limited to models with unattainable figures, the success of plus sized influencers is changing conventional beauty standards. Plus sized blogger collections and ad campaigns mean that curves are now celebrated and that young girls are exposed to a mix of diverse body shapes.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
