Warmer weather is fast approaching, and Nike is celebrating the fact by releasing the Nike Spring/Summer 'Sunset' Pack.
The collection, which includes both apparel and footwear, features a warm color palette that was inspired by the summer sun. Several classic footwear silhouettes are included in the sunset pack, which features gradient designs that mimic the colors of the sun as it lowers behind the horizon. These silhouettes include reworked versions of the Nike Roche Run NM, Nike Pegasus 83 and the Nike Air Max 90, among others.
The footwear is accompanied by a Lightweight Windrunner jacket that is the piece that sticks closest to the inspiration, featuring a color gradient that's consistent with the sunset throughout.
Key Themes Behind This Trend
- Gradient Athletic Wear
- Opportunity for brands to incorporate gradient designs into athletic apparel and footwear, inspired by natural elements like the summer sun.
- Seasonal Color Palettes
- Opportunity for brands to release limited-edition collections centered around warm color palettes inspired by the changing seasons.
- Inspiration-driven Design
- Opportunity to create products that capture the essence of nature and seasonal changes, like gradient designs inspired by the sunset.
Where This Applies
- Athletic Apparel
- Opportunity for athletic apparel brands to tap into the trend of gradient designs and warm color palettes in their collections.
- Athletic Footwear
- Opportunity for athletic footwear brands to incorporate gradient designs and seasonal color palettes into their product offerings.
- Outdoor Apparel
- Opportunity for outdoor apparel brands to create clothing that captures the beauty and inspiration of natural elements, such as the summer sunset.
