Kristine Froseth bears the fruit of the desert in Numero Tokyo's May 2015 issue.
Lifeless and vacant, desert's seem to stretch on and on without an end, or any hope of an end, in sight. However, the desert atmosphere recreated in this editorial appears to be more abundant and fruitful than what we've come to expect. Froseth lies on red desert sand surrounded by both flowers and fruit, proving that miracles can happen even in the unlikeliest of places.
The creative team that worked to bring this editorial, featured in Numero Tokyo's May 2015 issue, to life consisted of fashion editor Felipe Mendes, hair stylist Romina Manenti and makeup artist Hugo Villard. The editorial was lensed by photographer Karen Collins.
Why This Trend Is Growing
- Desert-inspired Fashion
- There is an opportunity for fashion brands to incorporate the colors and culture of deserts into their products and designs.
- Revitalizing Barren Landscapes
- There is potential for innovative agriculture and horticulture techniques to bring new life and biodiversity to otherwise barren regions.
- Combining Natural Elements
- There is an emerging trend of combining natural elements, like flowers and fruit, in fashion and beauty photography to create visually stunning imagery.
Industries Being Reshaped
- Fashion
- Fashion brands can use desert-inspired designs as a way to stand out in a crowded market and appeal to consumers' desire for unique and eco-friendly products.
- Agriculture/horticulture
- Innovative techniques like vertical farming and hydroponics can be used to create flourishing gardens in arid and barren regions.
- Photography/advertising
- Advertising campaigns can use natural elements like flowers and fruit to create visually striking imagery that captures consumers' attention and promotes products in a unique way.
