Eccentrically Masked Editorials

Under the Skin Explores Experimental Makeup for Men

Despite of being vague for the past few seasons, theatrical makeup for men has made a triumphant return in the world of high fashion. F****** Young! Online's 'Under the Skin' editorial celebrates this revival and features experimental and visually striking looks.

The masculine beauty editorial highlights masked cosmetics that are created using faux hair, face paint and leather fragments. This photo series is lensed by Studio Peripetie and manages to blend together bold accessories with artistic makeup for men. Overall, 'Under the Skin' celebrates fashion's element of fantasy.

Though it has never really left, this somewhat forgotten notion can get lost through the fashion industry's pursuit of minimalism. Makeup for this story is courtesy of Holly Silius who also designs all of this editorial's creative and hand-crafted masks.

Image Credit: Studio Peripetie

Theatrical Makeup Revival
Opportunity for cosmetic companies to create new products specifically catered to men's experimental and visually striking looks.
Artistic Makeup for Men
Potential for makeup brands to tap into the demand for bold and creative makeup options for men.
Fashion's Element of Fantasy
Opportunity for fashion brands to explore more theatrical and imaginative elements in their designs and presentations.

Who This Affects Most

Cosmetics
Cosmetic companies can capitalize on the demand for experimental makeup products for men.
Fashion
Fashion brands can incorporate theatrical and fantasy elements into their designs and presentations.
Photography
Photographers and studios can explore visually striking looks in their creative projects, catering to the demand for artistic makeup.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 81%
Freshness 8%