Edward Wilding, Taylor Gannon, Philipp Schmidt and others star in 'Far from the Madding Crowd', a camp fashion editorial that is captured by photographer Matteo Felici's lens.
Styling for this image series is courtesy of Sabrina Mellace who dresses her model cast in a wardrobe of rustic and masculine fashions. Whether dressing models in vintage hunting or Scout uniforms or opting for looks that are more sporty, Sabrina makes camp fashion luxurious and proves that outdoorsy looks are back in style.
This Book Moda editorial explores outdoor wear through the ages and mixes vintage wardrobe staples with modern pieces that fall in line with the current normcore aesthetic. In addition to its fashions, this photoshoot is also lensed against a gorgeous forest backdrop.
Why This Trend Is Growing
- Rustic Fashion
- Disruptive innovation opportunities include incorporating sustainable materials and ethical production practices into rustic fashion designs.
- Normcore Aesthetic
- Disruptive innovation opportunities include creating high-quality, minimalist outdoor wear that appeals to the normcore fashion trend.
- Luxurious Camp Fashion
- Disruptive innovation opportunities include merging high-end fashion with practical camp clothing, creating a new market for stylish outdoor enthusiasts.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunities can be found in designing functional and fashionable outdoor clothing that aligns with current fashion trends.
- Photography
- Disruptive innovation opportunities lie in exploring new techniques and settings to capture unique and visually appealing outdoor fashion editorials.
- Sustainable Fashion
- Disruptive innovation opportunities exist in promoting and supporting the use of sustainable materials and ethical production practices in outdoor fashion industry.
