Retro, colorful and rife with personality, the Nike Liberty Collection is inspired by Liberty's rarely seen Merlin print, which the brand created for a scarf back in the 1970s. Releasing just in time for the spring and summer seasons, the print provides a unique reiteration for some of Nike's most classic sneaker silhouettes and apparel.
Comprised of the Nike Cortez, Nike Tennis Classic Ultra, Nike Air Max Thea -- among others -- as well as Nike Women’s Liberty Cap and Nike QS Liberty Windrunner Jacket, the Nike Liberty Collection ensures those who are looking for a fresh style this year will be able to enjoy one. Nike writes, "Chosen for its bright coloring, striking pattern and unusual design, the Merlin print gives the Nike x Liberty Summer 2015 collection a disruptive, standout aesthetic. The collection intersects past and present to create something completely original."
What's Driving This Trend
- Retro Sportswear
- There is an opportunity for retailers and designers to draw inspiration from past fashion trends while incorporating innovative materials and technology for a modern twist.
- Patterned Prints
- The use of uncommon, eye-catching prints can differentiate a product from competitors and attract consumers looking for something unique.
- Heritage Collaborations
- Partnering with well-known heritage brands can create new opportunities for both brands to reach new audiences and offer unique products that blend their individual styles.
Who This Affects Most
- Fashion
- Developing retro, patterned and heritage collections and collaborations in fashion can cater to consumers seeking nostalgic, statement-making clothing and footwear.
- Sporting Goods
- Integrating fashionable designs into products for athletes and sport enthusiasts can make sports gear more appealing for everyday use.
- Textile Manufacturing
- Developing and producing unique patterned materials that appeal to clothing and shoe designers can set textile manufacturers apart in a competitive market.
