What is the trend of retro sportswear?

There is an opportunity for retailers and designers to draw inspiration from past fashion trends while incorporating innovative materials and technology for a modern twist.

What is the trend of patterned prints?

The use of uncommon, eye-catching prints can differentiate a product from competitors and attract consumers looking for something unique.

What is the trend of heritage collaborations?

Partnering with well-known heritage brands can create new opportunities for both brands to reach new audiences and offer unique products that blend their individual styles.

What are the implications for the fashion industry?

Developing retro, patterned and heritage collections and collaborations in fashion can cater to consumers seeking nostalgic, statement-making clothing and footwear.

What are the implications for the sporting goods industry?

Integrating fashionable designs into products for athletes and sport enthusiasts can make sports gear more appealing for everyday use.

What are the implications for the textile manufacturing industry?

Developing and producing unique patterned materials that appeal to clothing and shoe designers can set textile manufacturers apart in a competitive market.

70s-Inspired Sportswear : Nike Liberty Collection

70s-Inspired Sportswear

Collaborative Sportswear Collections Image 1

The Nike Liberty Collection Uses the Rarely Seen Merlin Scarf Print

Meghan Young — April 18, 2015 — Fashion

References: news.nike

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Retro, colorful and rife with personality, the Nike Liberty Collection is inspired by Liberty's rarely seen Merlin print, which the brand created for a scarf back in the 1970s. Releasing just in time for the spring and summer seasons, the print provides a unique reiteration for some of Nike's most classic sneaker silhouettes and apparel.

Comprised of the Nike Cortez, Nike Tennis Classic Ultra, Nike Air Max Thea -- among others -- as well as Nike Women’s Liberty Cap and Nike QS Liberty Windrunner Jacket, the Nike Liberty Collection ensures those who are looking for a fresh style this year will be able to enjoy one. Nike writes, "Chosen for its bright coloring, striking pattern and unusual design, the Merlin print gives the Nike x Liberty Summer 2015 collection a disruptive, standout aesthetic. The collection intersects past and present to create something completely original."

Trend Themes

Retro Sportswear — There is an opportunity for retailers and designers to draw inspiration from past fashion trends while incorporating innovative materials and technology for a modern twist.
Patterned Prints — The use of uncommon, eye-catching prints can differentiate a product from competitors and attract consumers looking for something unique.
Heritage Collaborations — Partnering with well-known heritage brands can create new opportunities for both brands to reach new audiences and offer unique products that blend their individual styles.

Industry Implications

Fashion — Developing retro, patterned and heritage collections and collaborations in fashion can cater to consumers seeking nostalgic, statement-making clothing and footwear.
Sporting Goods — Integrating fashionable designs into products for athletes and sport enthusiasts can make sports gear more appealing for everyday use.
Textile Manufacturing — Developing and producing unique patterned materials that appeal to clothing and shoe designers can set textile manufacturers apart in a competitive market.

6.6

Score

Popularity

Activity

Freshness