Nontraditional Bridal Dresses

The Vera Wang Spring Collection is Sensually Sheer and Slim

The Vera Wang Spring 2016 collection steps away from the traditional bridal gown in a big way. Instead of addressing color, it focuses on fabric in order to create looks that are much more sensual than is usually expected on a couple's big day. In spite of the sheer materials and slim silhouettes, there is something more whimsical and romantic about the looks than sexy and bold.

That's not to say sexy and bold can't be used to describe the pieces in the Vera Wang Spring 2016 collection. But the use of frilly bows, plunging necklines and chantilly lace ensure that the dresses are still appropriate for a wedding. Especially great for hot destination ceremonies, the Vera Wang Spring 2016 collection are meant for women not afraid to show off some skin.

Sensual Bridal Dresses
There is an opportunity for designers to create bridal dresses that focus on sensual fabrics and slim silhouettes, without losing the whimsical and romantic elements.
Nontraditional Wedding Attire
The shift towards nontraditional bridal dresses opens up opportunities for designers to explore unconventional designs that incorporate frilly bows, plunging necklines, and chantilly lace.
Hot Destination Wedding Fashion
Designers can cater to the growing trend of hot destination weddings by creating bridal dresses that are lightweight, sheer, and perfect for warm weather ceremonies.

Who This Affects Most

Bridal Fashion
The bridal fashion industry can capitalize on the trend of nontraditional bridal dresses by offering a wider range of designs that appeal to brides looking for unique and sensual wedding attire.
Destination Wedding Services
Businesses in the destination wedding industry can provide specialized services and products tailored to brides planning hot destination weddings, including lightweight and sheer bridal dresses.
Wedding Photography and Videography
Wedding photographers and videographers can adapt to the trend of nontraditional bridal dresses by capturing and highlighting the unique features of these sensual and unconventional wedding attire.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 62%
Freshness 8%

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