Photographer Kristof Toth captures 'LINEament', a Beauty Scene editorial that highlights creative makeup looks. The image series is an homage to modern art through the generations and highlights cosmetics that are both wearable and avant-garde in their look.
Whether referencing punk youth cultures, abstract art or futurism, this creative makeup feature stars ICON Model Management's Nora. The model poses in a stark studio setting and pulls off a myriad of eye-catching cosmetics and bold hairstyles.
This story's beauty looks are created by makeup artist Eszter Galambos and hair stylist Abel Talenko. The dynamic duo works with products from Giorgio Armani, Make Up For Ever and Max Factor among other luxury brands. Illustrating versatility, this beauty story takes its viewers on an artistic journey.
Why This Trend Is Growing
- Creative Makeup Looks
- Opportunity for luxury beauty brands to create versatile products that cater to both wearable and avant-garde looks.
- Homage to Modern Art
- Opportunity for collaborations between beauty industry and art to create innovative, artistic makeup looks.
- Versatile Beauty Looks
- Opportunity to market makeup products that can create multiple and varied looks.
Industries Being Reshaped
- Luxury Beauty Brands
- These brands can continue research and production of quality skincare and makeup products that cater to creativity and versatility.
- Art & Beauty Industries
- Opportunities for these industries to collaborate and enhance experiential marketing techniques.
- Fashion & Editorial Industry
- This trend can inspire more conceptual fashion campaigns and editorial spreads that fuse art and beauty.
