Daniele Botallo captures 'Shawty Like a Melody', an alternative fashion feature that is lensed for style publication The Ones 2 Watch. The image series features Next Milan's Karo Michalowska, a model who poses in a youthful and edgy wardrobe.
Karo's clothes are hand-picked by stylist Francesca Bocca and include pieces from Gianluca Capannolo, Valentina Brugnatelli and Gilda Giambra among other names. Despite of its sporty and alternative fashion picks, this editorial for The Ones 2 Watch embodies a feminine and demure air.
Model Karo sports long and braided locks by hair stylist Daniel Manzini and wears youthful cosmetics by makeup artist Alice Fayre. Her wardrobe is youthful and edgy and is reflective of street styles that are emerging in urban centers like NYC, Paris and London.
Image Credit: Daniele Botallo
What's Driving This Trend
- Alternative Fashion
- There's an opportunity for brands to create gender-neutral or gender-fluid lines to cater to a wider audience.
- Street Style
- Incorporating streetwear into high fashion is a trend that is here to stay, providing an avenue for luxury streetwear brands to stake a claim in the fashion industry.
- Youthful Cosmetics
- The popularity of youthful and playful cosmetics gives the beauty industry an opportunity to release vibrant, experimental, and non-traditional products that break the standards of conventional beauty.
Who This Affects Most
- Fashion
- The fashion industry can explore and tap into the growing market of alternative, gender-fluid, and unisex clothing to cater to a wider range of consumers.
- Beauty
- The beauty industry can adapt to changing demographics, such as younger and more adventurous consumers, by developing more youthful, playful, and experimental cosmetic products.
- Retail
- As the streetwear trend becomes more mainstream, retailers could capitalize on it by providing more casual, streetwear-inspired clothing options both online and offline.
