Nostalgic Grunge Fashion

Sam Rollinson Fronts This Editorial Exclusive for Vogue Germany

Sam Rollinson stars in 'Into the Blue', a grunge fashion editorial that is lensed for the pages of Vogue Germany. The image series features photography by Nick Dorey and is styled by Katie Mossman who opts for plenty of denim pieces.

This editorial's laid-back style aesthetic is effortlessly cool and understated, referencing the 90s in full effect. Hair styling for 'Into the Blue' is courtesy of Edward Lampley who works with Vogue Germany's resident makeup artist Benjamin Puckey.

From its matching denim jumpsuits to supermodel Sam Rollinson's signature bob, this image series illustrates the fashion industry's recent 90s influence. This revival embraces comfy and wearable styles and is evocative of a grunge fashion aesthetic made famous by musicians like Kurt Cobain and Courtney Love.

90s Nostalgia Fashion
Fashion industry can leverage on the comeback of 90s nostalgia fashion to create a new line of classic and comfortable clothing options.
Grunge Style Fashion
Fashion industry can push the envelope of grunge style fashion by incorporating edgy and modern designs.
Denim Fashion
Fashion industry can take inspiration from denim pieces showcased in the editorial to create new denim fashion trends.

Sectors Adopting This

Fashion Industry
Fashion industry can leverage 90s nostalgia and grunge style fashion to target a different demographic and expand their market.
Makeup Industry
Makeup industry can create makeup products inspired by the 90s style to complement the new fashion trends.
Photography Industry
Photography industry can explore the grunge style aesthetic to create a new visual narrative across various platforms.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 95%
Freshness 8%

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