Wanderland by Hermès is a vibrant new exhibition from the French fashion house that celebrates the Parisian concept of the flâneur. To be housed at Chelsea's Saatchi Gallery until May 2015, the Wanderland showcase offers patrons the chance to stroll through a visual, highly immersive historical depiction of the brand's history in relation to the flâneur concept.
The flâneur is a 19th century concept of a voyeuristic city dweller, an archetype for a city wanderer that has long served as inspiration for Hermès. The exhibit draws on inspiration from such artists as Magritte and Lichtenstein to create captivating and thoughtful mise-en-scènes throughout.
Following its stint in London, the Wanderland by Hermès exhibit will be traveling on to Paris and then Milan.
Why This Trend Is Growing
- Historical Depiction Exhibitions
- Fashion companies can create highly immersive showcases that offer patrons the chance to stroll through a visual, highly immersive historical depiction of the brand's history.
- Flâneur-inspired Designs
- Fashion brands can draw inspiration from the 19th century concept of the flâneur archetype to create captivating and thoughtful designs.
- Voyeuristic Experiences
- Companies can create immersive exhibitions that play with voyeuristic themes using inspiration from artists such as Magritte and Lichtenstein.
Industries Being Reshaped
- Fashion
- Fashion brands can use historical depictions and flâneur inspiration in their designs and exhibitions.
- Art and Museums
- Art exhibitions and museums can present immersive voyeristic experiences for their patrons to enjoy.
- Travel and Tourism
- Tourism companies can promote flâneur-inspired tours and travels to attract patrons interested in historical depictions of fashion and art.
