Sophie Touchet, Molly Bair and Harleth Kuusik star in Exhibition's Spring/Summer 2015 lookbook, an advertorial that features dramatic fashion photography. The models channel moody characters in the shoot and pose in a series of dimly lit, outdoor captures.
Photographer Daniel Jackson captures this image series in the midst of an autumnal garden set and works with wardrobe stylist Tony Irvine. Tony dresses his muses in pieces from Exhibition's Spring/Summer 2015 collection. They include draped maxi dresses and short frocks that are subtly patterned and perfect for the warm season ahead.
Exuding a feminine air, this advertorial uses dramatic fashion photography to express the dark and mysterious tone of its collection. Exhibit's latest lookbook also features smudged makeup looks and understated hair styles that are naturally messy.
What's Driving This Trend
- Dramatic Fashion Photography
- Opportunity for innovative photography techniques and unique visual storytelling in the fashion industry.
- Dark and Mysterious Fashion Collections
- Disruptive potential to create bold and unconventional designs that cater to the edgier fashion market.
- Natural Messy Hair Styles
- Innovation opportunity to introduce low-maintenance, effortlessly stylish hairstyles for the modern consumer.
Who This Affects Most
- Fashion Photography
- Potential for disruptive innovation in the act of capturing fashion through unique and captivating visuals.
- Fashion Design
- Opportunity to challenge traditional fashion aesthetics and create collections that embrace darkness and mystery.
- Hair Care and Styling
- Innovative solutions can capitalize on the demand for natural and effortless hair styles that enhance self-expression.
