Australian-based online store Beginning Boutique has released its latest lookbook, titled 'Cabin Fever' and featuring models Suzy and Kristina from Asha Model Management and Viviens Models, respectively. The lookbook was art directed by Ainsley Hutchence of Sticks & Stones Agency, while the hair and makeup was done by Kate Shanahan. Talented photographer Janneke Storm was behind the lens.
The lookbook features an effortless, summery and feminine look that's consistent with its merchandise: think denim mini skirts, white tennis shoes and plaid crop tops.
The creative team plays upon the nostalgia of summers' past, opting for a camp vibe that brings back memories of slapping on sunscreen, swimming in the lake and cheekily gossiping about the counselors behind their backs.
What's Driving This Trend
- Nostalgic Fashion
- Opportunity for fashion brands to tap into the nostalgia trend and create collections that evoke memories of summers' past.
- Effortless Summer Style
- Opportunity for retailers to offer easy and feminine summer outfits that capture the carefree spirit of the season.
- Camp-inspired Aesthetics
- Opportunity for creative agencies and designers to incorporate camp vibes into marketing campaigns, lookbooks, and product designs.
Who This Affects Most
- Fashion Retail
- Opportunity for fashion retailers to curate collections inspired by nostalgic camp looks, targeting consumers seeking a playful summer vibe.
- Creative Agency
- Opportunity for creative agencies to assist fashion brands in creating camp-inspired marketing campaigns and lookbooks that resonate with consumers.
- Photography
- Opportunity for photographers to specialize in capturing the nostalgic camp aesthetic for fashion lookbooks and brand campaigns.
