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Urban Indigo Fashion

Elle Brazil's Latest Cover Story Boasts Blue-Hued Styles for the City Girl

— April 21, 2015 — Fashion
Elle Brazil's April 2015 cover story celebrates the season's vibrant indigo fashions and boasts a wardrobe of urban apparel. Model Devon Windsor stars in the shoot and is captured by photographer Nicole Heiniger's lens as she roams city streets.

Styling for Elle Brazil's indigo fashion feature is courtesy of Marcell Maia who dresses Devon in a wardrobe of blue dresses, jumpsuits and eye-catching separates. Her garments are functional for everyday wear but always feature statement accessories that elevate her look.

Hair styling for this editorial is the work of Giovanni Erroi who creates a shaggy, long bob for his muse. He collaborates with the shoot's resident makeup artist Miriam Langelotti to transform Devon into a fashionable girl on the go.
Trend Themes
1. Indigo Fashion Trend - Opportunities for sustainable and ethical fashion involving indigo dyeing techniques and statement accessories.
2. Functional Urban Apparel Trend - Opportunities for innovative designs that blend fashion with function for urban lifestyles.
3. Shaggy Long Bob Trend - Opportunities for hair styling products and tools that support the 'shaggy long bob' look.
Industry Implications
1. Fashion Industry - Brands can explore sustainable and ethical fashion involving indigo dyeing techniques and functional designs that are suitable for urban environments.
2. Beauty Industry - There is a need for hair styling products and tools that support the 'shaggy long bob' look which is a recurring fashion trend.
3. Accessories Industry - Fashion and jewelry brands can explore the use of statement accessories to elevate everyday wear for urban environments.
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