Instead of going for a typical modelesque beauty to promote their delicious new line of products, Israeli company Elite Chocolate went against the grain and let practically anyone apply for the job.
After all, it is the common, everyday person who enjoys these treats, so it only makes sense to use normal people when advertising the brand. The campaign includes several videos featuring some of the favorites from the audition, all of whom are interestingly unconventional and actually enjoy the chocolate they are promoting.
By using this method of advertising, the Elite Chocolate commercials are reaching out to the masses to prove that they don't need to utilize sex appeal or other tricky techniques to sell their wares, particularly because they are so temptingly delicious that anyone can advertise it.
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