No matter how adventurous a photojournalist or traveller might be, or even how priceless a close-up capture of a predatory beast such as a tiger or wolf would be, that photo opportunity would make anyone's knees shake; the Canon 400mm F2.8l IS II Lens ad campaign provides a welcomed compromise. It allows photographers to get up close and personal without actually being up close and personal thanks to its impressive zoom capabilities.
The Canon 400mm F2.8l IS II Lens ad campaign was created by the Mohawk College, which is located in Hamilton, Canada. Art directed by Stephen Sandian, the images show three ferocious animals mere inches away from the lens. This illustrates how intimate the shots taken with this lens will feel.